The profit dashboard Indian D2C was missing

Your Meta says 4x ROAS.
Your bank says something else.

Meta optimizes for purchases. RightUmbrella optimizes for money actually delivered. Campaign by campaign. Order by order.

Get Early Access → See Live App

No credit card · Live in 5 minutes · Built for Indian D2C

Works with

Shopify

Meta Ads

Google Ads

Courier Partners

The Core Insight

Why your ROAS number is wrong —
and how to find the real one.

Every ad platform counts a purchase the moment someone places an order. But in India, 20–30% of COD orders never reach the customer. Here's what that does to your numbers.

What Meta Shows You

Total Orders100

Reported Revenue₹10,00,000

Ad Spend₹2,50,000

ROAS (reported)4.0x

Returns counted0 ✗

→

What Actually Happened
Total Orders100
Returned (RTO)25 orders
Delivered Orders75 orders
Actual Revenue₹7,50,000
Delivered ROAS3.0x

That 1x difference isn't a rounding error. On ₹2.5L monthly ad spend, it's ₹2,50,000 of revenue you counted but never collected.
And this is before counting reverse shipping costs on every returned order.

What This Actually Costs You

Four problems every D2C founder faces.
None of them visible on Meta.

Problem 01

You can't see which campaign drives the most returns

Meta shows you ROAS per campaign. Your delivery partner shows you total RTO. Nobody connects them. So the campaign with the worst return rate looks great on paper — and you keep scaling it.

Without RightUmbrella

Campaign A — Meta ROAS4.2x ✓

Campaign A — RTO RateUnknown

Campaign A — Delivered ROASUnknown

DecisionScale it ✗

Problem 02

You're managing 4 tools that never talk to each other

Revenue lives in Shopify. Ad spend lives in Meta. Delivery status lives in your courier dashboard. Profit lives in a spreadsheet you update on Sunday. By the time you connect it all, the week is over.

Your weekly reconciliation

Shopify export30 min

Meta export20 min

Courier reconciliation45 min

VLOOKUP & formula errorsEvery time

Problem 03

You don't know your real CAC — you know your reported CAC

Customer acquisition cost calculated on all orders looks fine. CAC calculated only on delivered orders tells a completely different story. The difference determines if you're building a business or burning cash.

Same campaign, two realities

Gross CAC (all orders)₹158

Delivered CAC (actual)₹420

Product margin₹380

You're actuallyLosing ₹40/order

Problem 04

By the time you know, it's too late

The lag between spending on a campaign and knowing its real profitability is 7–10 days. Delivery confirmation, RTO back, manual reconciliation. In that time, a losing campaign burns ₹50,000+.

Typical timeline without real-time data

Campaign goes liveDay 1

Orders placed (COD)Day 1–3

Delivery confirmed / RTO backDay 5–10

You find out it was losingDay 14+

How RightUmbrella Works

Three sources. One number that matters.

Connect your tools once. RightUmbrella pulls live data from all of them and calculates your real profit after every delivery update.

🛍️

Your Store

Orders, products, revenue, customers

→

📢

Ad Accounts

Meta, Google — spend per campaign, ad set, ad

→

🚚

Delivery Partner

Live delivery status per order — delivered, RTO, in-transit

↓

RightUmbrella

Calculates Delivered ROAS in real-time

Delivered ROAS

Per campaign, ad set, and ad — based on confirmed deliveries only

RTO by Campaign

Which campaigns drive the most returns — live

Real CAC

Acquisition cost calculated on delivered orders, not placed orders

Net Profit

Revenue minus ad spend, shipping, and COGS. Actual money kept.

AI Actions

What to pause, what to scale, and by when — this week

No Spreadsheets

Everything auto-synced. No manual exports. No VLOOKUP.

See It In Action

Same campaigns. Very different story.

This is what your Meta Ads dashboard looks like inside RightUmbrella — with delivery data layered on top of every campaign.

Meta Ad Performance × Delivery Owner View — Delivered numbers only

Campaign Spend Del. ROAS RTO % Del. Rev Real CAC Status

Campaign 1

CBO · Broad

₹12,400 3.8x 9% ₹47,120 ₹293 Scale

Campaign 2

CBO · Interest

₹9,200 0.9x 38% ₹8,280 ₹848 Pause

Campaign 3

CBO · Retargeting

₹6,800 2.2x 22% ₹14,960 ₹420 Watch

What this tells you instantly

Campaign 2 looks profitable on Meta — it shows purchases, revenue, decent click-through. But 38% of those orders come back. After returns and reverse shipping, Delivered ROAS is 0.9x. You're losing money on every order.

Without RightUmbrella

You'd see a campaign spending ₹9,200 with Meta-reported ROAS of ~3.5x and call it a winner. You'd increase the budget. The losses compound. By the time your spreadsheet catches it, you've burned ₹40,000+ more.

Meta Ads × Delivery

Campaign-level truth.
Not campaign-level lies.

Every campaign, ad set, and individual ad gets a Delivered ROAS — calculated only on confirmed deliveries. See exactly where your money is going and what it's actually returning.

Delivered ROAS per campaign — not what Meta reports, what your courier confirms

RTO % per campaign — finally know which ads drive the most returns

Owner / Marketer view — founder sees profit, marketer sees performance

Pause recommendations — one click to stop a losing campaign before it burns more

AI Insights

Tells you what to do.
Not just what happened.

Every morning, the AI reads your spend, delivery data, and real ROAS — then produces three things: what's leaking money right now, what's working and should be scaled, and exactly what actions to take this week with deadlines.

Biggest leak identified — which campaigns are burning money and by how much per month

Scale recommendations — which campaigns have proven delivered ROAS worth increasing

Time-bound actions — "pause this by Tuesday, redirect budget by Wednesday" — specific, not vague

Delivery Intelligence

Know why orders are returning.
Not just how many.

Total RTO, average delivery time, delivery rate, stale orders — all live. See which courier performs best. Find out exactly why orders are being returned so you can fix the source, not just the symptom.

RTO breakdown by reason — address issues, customer unavailable, refused, etc.

Courier performance table — delivery rate, RTO%, and average days per courier

Stale order alerts — orders stuck in transit for 7+ days flagged automatically

Revenue at risk — total value of orders currently in transit that could return

Built for India. Not Retrofitted.

Western analytics tools were never designed
for how Indian D2C actually works.

47%

Of Indian D2C orders are COD

Every Western tool was built for card payments and instant settlement. They have no concept of "order placed but not yet paid." RightUmbrella was built COD-first.

20–30%

Average RTO rate in India

US brands see 2–5% returns. Indian D2C brands see 20–30%. Triple Whale's entire ROAS calculation ignores this. RightUmbrella was built around it.

No Indian
couriers

Western tools don't connect Indian logistics

Northbeam, Glew, Rockerbox — none of them have delivery partner integrations. They can't tell you what actually happened to your orders after they left the warehouse.

Built
here

Built by a D2C founder who ran into this problem

RightUmbrella was built to solve our own problem first — running a D2C brand, seeing 4x ROAS on Meta, and realizing the bank account told a completely different story.

Meta optimizes for purchases.
RightUmbrella optimizes for money actually delivered.
Everything else — dashboards, AI, integrations — is evidence we can deliver on that promise.

Why RightUmbrella

Every alternative was built for a market that doesn't have 25% RTO.

Feature	✦ RightUmbrella	Triple Whale	Northbeam	Glew.io
Built for Indian COD market	✓	✗	✗	✗
Delivered ROAS (post-RTO)	✓	✗	✗	✗
Indian courier integrations	✓	✗	✗	✗
RTO attribution by campaign	✓	✗	✗	✗
COD order tracking	✓	✗	✗	Partial
AI insights with action deadlines	✓	Partial	✗	✗
Meta Ads attribution	✓	✓	✓	✓
No spreadsheet reconciliation	✓	Partial	Partial	✗
Pricing / month	₹4,999–₹9,999	$129–$299	$299+	$79–$199

"We thought our ROAS was 4x. RightUmbrella showed us the delivered number was closer to 1.5x. We paused two campaigns, stopped the bleeding, and reallocated budget to what was actually working. Should have had this from day one."

👨‍💻

Sualak

Founder, RightUmbrella · D2C Brand Operator

Day 1

Built and battle-tested on our own D2C brand before opening to anyone else

1.5x

Our actual delivered ROAS vs 4x reported — the exact gap this was built to expose

5 min

To connect your store, ad accounts, and delivery partner. Done.

Your Meta says 4x ROAS.Your bank says something else.